Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore / (Record no. 231290)

MARC details
000 -LEADER
fixed length control field 00774nam a22001937a 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20240624100843.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 240624b ||||| |||| 00| 0 eng d
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name K Sukesh.
Relator term 2116181
9 (RLIN) 171438
245 ## - TITLE STATEMENT
Title Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore /
Statement of responsibility, etc. By Sukesh K ; Guided by Justine James.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Mangaluru ;
Date of publication, distribution, etc. 2023.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Literature review
9 (RLIN) 171439
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Research methodology
9 (RLIN) 171440
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Data analysis and interpretation
9 (RLIN) 171441
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name James, Justine.
Relator term Guide
9 (RLIN) 171442
856 ## - ELECTRONIC LOCATION AND ACCESS
Materials specified Kachana automobiles pvt ltd
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Project Report
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Shelving location Date acquired Total Checkouts Barcode Date last seen Copy number Price effective from Koha item type
    Dewey Decimal Classification   Not for loan Project Report MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology Dissertations 06/24/2024   PRB02187 06/24/2024 2116181 06/24/2024 Project Report