Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore /

K Sukesh.

Study on the influence of brand trust alternative attractiveness and brand authenticity on brand loyalty and positive word of mouth intention with special reference to hyundai motors Mangalore / By Sukesh K ; Guided by Justine James. - Mangaluru ; 2023.


Literature review
Research methodology
Data analysis and interpretation