Principles of Marketing / By Philip Kotler...[et.al.].
By: Kotler, Philip
Contributor(s): Armstrong, Gary | Balasubramanian, Sridhar | Agnihotri, Prafulla YMaterial type: 
TextPublisher: Noida, Uttar Pradesh ; Pearson India Education Services Pvt.Ltd , 2023Edition: 19th edDescription: xxiv, 736p. ; PB : 27.2 cmISBN: 9789357055215Subject(s): Defining Marketing and the Marketing Process | Understanding the Marketplace and Consumer Value | Designing a customer Value-Driven Strategy and Mix | Extending MarketingDDC classification: 658.8
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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St Aloysius Institute of Management & Information Technology | MBA | 658.8 KOTP (Browse shelf) | Available | MBA14689 |
Total holds: 0
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| 658.8 KOTP Marketing management / | 658.8 KOTP Marketing management / | 658.8 KOTP Marketing 5.0 : technology for humanity / | 658.8 KOTP Principles of Marketing / | 658.8 KOTP Marketing management / | 658.8 KUMA Marketing management. | 658.8 KUMA Marketing management. |
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