Marketing 5.0 : technology for humanity / Philip Kotler, Hermawan Kartajaya and Iwan Setiawan.
By: Kotler, Philip [author.]
Contributor(s): Kartajaya, Hermawan [author.] | Setiawan, Iwan [author.]Material type: 
TextPublisher: Hoboken, New Jersey : Wiley , 2021Edition: 1st edDescription: xi,206p. ; HB 23.7 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119668510Subject(s): Marketing | TechnologyAdditional physical formats: Online version:: Marketing 5.0DDC classification: 658.8 LOC classification: HF5415 | .K685 2021Summary: "Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
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St Aloysius Institute of Management & Information Technology | MBA | 658.8 KOTP (Browse shelf) | Available | MBA14577 |
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| 658.8 KOTP Principles of marketing / | 658.8 KOTP Marketing management / | 658.8 KOTP Marketing management / | 658.8 KOTP Marketing 5.0 : technology for humanity / | 658.8 KOTP Principles of Marketing / | 658.8 KOTP Marketing management / | 658.8 KUMA Marketing management. |
Includes index.
"Famous for inventing 'The 4 P's of Marketing' Professor Phil Kotler's textbooks have trained generations of marketers in the basics of this challenging discipline. In Marketing 5.0 he explains the greatest problem facing marketers today how to integrate three major movements that are changing global markets and customer behavior: Dramatic advances in technology such as AI, Sensors, and the Internet of Things, which are enabling extreme forms of customer targeting and personalization; Dramatic shifts in customer behavior, such as Whatever-Whenever-Wherever (WWW) and the differences between Generations X, Y, Z, and Alpha; And dramatic shifts in business models such as Everything as a Service, Physical/Digital business models. His solution to integrating these challenging forces is Technology for Humanity--finding ways to use technology to advance Customers' non-material needs, and satisfy material desires in ways that also uplift the human spirit, and honor larger human goals, such as justice and environmental protection. Marketers are struggling to cope with the digital transformation of business and the changing behavior of customers. Marketing 5.0 explains how marketers can use technology to address customers' deepest needs, and make a difference."-- Provided by publisher.
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