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Essentials of marketing research

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi Kalyani Publishers 2022Description: 629p. PB 24x17cmISBN:
  • 9789327274912
Subject(s): DDC classification:
  • 23 658.83 BANE
Summary: Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
List(s) this item appears in: PG New Arrivals - October 2022
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius PG Library M Com 658.83 BANE (Browse shelf(Opens below)) Available PG024048
Total holds: 0

Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.

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