Essentials of marketing research
By: Bansal S P
Contributor(s): Sharma, O P; Sharma SanjeetMaterial type: 
TextLanguage: English Publisher: New Delhi Kalyani Publishers 2022Description: 629p. PB 24x17cmISBN: 9789327274912Subject(s): Marketing ManagementDDC classification: 658.83 Summary: Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
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St Aloysius College PG Library | M Com | 658.83 BANE (Browse shelf) | Available | PG024048 |
Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
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