Bansal S P
Essentials of marketing research - New Delhi Kalyani Publishers 2022 - 629p. PB 24x17cm.
Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
9789327274912
Marketing Management
658.83 / BANE
Essentials of marketing research - New Delhi Kalyani Publishers 2022 - 629p. PB 24x17cm.
Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research.
9789327274912
Marketing Management
658.83 / BANE
