| 000 -LEADER |
|---|
| fixed length control field |
01062nam a22002177a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20230325125130.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
221012b ||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789327274912 |
| 040 ## - CATALOGING SOURCE |
|---|
| Transcribing agency |
AL |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Edition number |
23 |
| Classification number |
658.83 |
| Item number |
BANE |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Bansal S P |
| 9 (RLIN) |
59446 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Essentials of marketing research |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New Delhi |
| Name of publisher, distributor, etc. |
Kalyani Publishers |
| Date of publication, distribution, etc. |
2022 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
629p. |
| Other physical details |
PB |
| Dimensions |
24x17cm. |
| 365 ## - TRADE PRICE |
|---|
| Source of price type code |
General |
| Price type code |
4532 |
| Price amount |
₹316.00 |
| Currency code |
₹ |
| Unit of pricing |
₹395.00 |
| Price note |
20% |
| Price effective from |
28-09-2022 |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Marketing research; defining the marketing research problem; research design; secondary data; qualitative research; survey and observation; experimentation; attitude measurement and scaling; techniques; designing; sampling plan; field works; data preparation; basic data analysis and hypothesis testing; univariate and bivariate statistical analysis; multivariate analysis; report preparation and presentation; product research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Source of heading or term |
Management |
| Topical term or geographic name entry element |
Marketing Management |
| 9 (RLIN) |
59447 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Sharma, O P; Sharma Sanjeet |
| 9 (RLIN) |
59448 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Book |
