Indian Media Business

By:

Vanita Kohli Khandekar

Contributor(s):

KHANDEKAR (Vanitha Kohli)

Material type: Text

TextLanguage: English Publication details: New Delhi Response Books 2006Edition: 2Description: 264 p. PB 24x16 cmISBN:

0761934693

Subject(s):

Mass media -- India

DDC classification:

23 302.230954 KHAI

Summary: Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment. New to the Second Edition a comprehensive mapping of the indian media industry; comprehensive and detailed statistics on each industry segment detailed analysis and insights on new trends new chapters on the nascent domains of telecommunications and the interne

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
George Fernandes Collections	St Aloysius Library	Journalism	302.230954 KHAI (Browse shelf(Opens below))	Available	GF03036

Total holds: 0

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Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
a comprehensive mapping of the indian media industry;
comprehensive and detailed statistics on each industry segment
detailed analysis and insights on new trends
new chapters on the nascent domains of telecommunications and the interne

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