Indian Media Business
Vanita Kohli Khandekar
Indian Media Business - 2. - New Delhi Response Books 2006 - 264 p. PB 24x16 cm.
Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
a comprehensive mapping of the indian media industry;
comprehensive and detailed statistics on each industry segment
detailed analysis and insights on new trends
new chapters on the nascent domains of telecommunications and the interne
0761934693
Mass media -- India
302.230954 / KHAI
Indian Media Business - 2. - New Delhi Response Books 2006 - 264 p. PB 24x16 cm.
Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.
New to the Second Edition
a comprehensive mapping of the indian media industry;
comprehensive and detailed statistics on each industry segment
detailed analysis and insights on new trends
new chapters on the nascent domains of telecommunications and the interne
0761934693
Mass media -- India
302.230954 / KHAI
