Indian Media Business (Record no. 222183)

MARC details
000 -LEADER
fixed length control field 01424nam a22002177a 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220405113619.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 220405b ||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0761934693
040 ## - CATALOGING SOURCE
Transcribing agency AL
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Edition number 23
Classification number 302.230954
Item number KHAI
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Vanita Kohli Khandekar
100 ## - MAIN ENTRY--PERSONAL NAME
9 (RLIN) 27595
245 ## - TITLE STATEMENT
Title Indian Media Business
250 ## - EDITION STATEMENT
Edition statement 2.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Response Books
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent 264 p.
Other physical details PB
Dimensions 24x16 cm.
520 ## - SUMMARY, ETC.
Summary, etc. Now in paperback the new edition of this bestselling book presents a comprehensive and detailed perspective on the current state of the Indian media industry. With revised and updated statistics, Vanita Kohli presents a strong and well-researched guidebook to the difficult and confusing terrain of the Indian media business. Combining data with rigorous analysis, this new edition covers several new topics and presents a sound foundation to understanding the fundamental principles and concepts needed to understand media industries and issues in the converging media environment.<br/>New to the Second Edition<br/> a comprehensive mapping of the indian media industry;<br/> comprehensive and detailed statistics on each industry segment<br/>detailed analysis and insights on new trends<br/>new chapters on the nascent domains of telecommunications and the interne<br/><br/>
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Mass media -- India
9 (RLIN) 27596
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name KHANDEKAR (Vanitha Kohli)
9 (RLIN) 27597
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type George Fernandes Collections
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Total Checkouts Full call number Barcode Date last seen Price effective from Koha item type
    Dewey Decimal Classification     Journalism St Aloysius Library St Aloysius Library 03/24/2013   302.230954 KHAI GF03036 04/05/2022 04/05/2022 George Fernandes Collections