Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller...[et.al.].Material type: TextPublisher: Noida : Pearson , 2022Edition: 5th edDescription: xxx,642p. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789353946135Subject(s): Designing and implementibng brand marketing programs | Growing and sustaining brand equity | Developing brand strategyDDC classification: 658.827 LOC classification: HD69.B7 | K45 2020
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Includes bibliographical references and index.