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Strategic brand management : (Record no. 221983)

000 -LEADER
fixed length control field 01346cam a2200373 i 4500
001 - CONTROL NUMBER
control field 20810968
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220323145829.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 190116s2020 njua bb 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2018059892
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9789353946135
Qualifying information (pbk.)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Language of cataloging eng
Transcribing agency DLC
Description conventions rda
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HD69.B7
Item number K45 2020
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 5
Item number KELK
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Keller, Kevin Lane,
9 (RLIN) 25001
245 10 - TITLE STATEMENT
Title Strategic brand management :
Remainder of title building, measuring, and managing brand equity /
Statement of responsibility, etc. Kevin Lane Keller...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 5th ed.
264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE
Place of production, publication, distribution, manufacture Noida :
Name of producer, publisher, distributor, manufacturer Pearson ,
Date of production, publication, distribution, manufacture, or copyright notice 2022.
300 ## - PHYSICAL DESCRIPTION
Extent xxx,642p. ;
Dimensions 25 cm
336 ## - CONTENT TYPE
Content type term text
Content type code txt
Source rdacontent
337 ## - MEDIA TYPE
Media type term unmediated
Media type code n
Source rdamedia
338 ## - CARRIER TYPE
Carrier type term volume
Carrier type code nc
Source rdacarrier
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Designing and implementibng brand marketing programs
9 (RLIN) 25002
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Growing and sustaining brand equity
9 (RLIN) 25003
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Developing brand strategy
9 (RLIN) 25004
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Swaminathan, Vanitha,
9 (RLIN) 25005
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Parameswaran, Ambi M G.
9 (RLIN) 25006
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Jacob, Isaac C.
9 (RLIN) 25007
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ecip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Edition 5th
Call number prefix 658.827 KELK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Permanent Location Current Location Date acquired Source of acquisition Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type Date due
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 2 658.827 KELK MBA14302 03/14/2023 02/28/2023 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 4 658.827 KELK MBA14303 12/21/2022 12/16/2022 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 2 658.827 KELK MBA14304 03/31/2023 02/28/2023 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 1 658.827 KELK MBA14305 03/14/2023 02/09/2023 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 1 658.827 KELK MBA14306 12/21/2022 12/20/2022 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 1 658.827 KELK MBA14307 03/17/2023 02/23/2023 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 1 658.827 KELK MBA14308 03/17/2023 03/03/2023 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 2 658.827 KELK MBA14309 03/28/2023 03/01/2023 760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21 1 658.827 KELK MBA14310 03/17/2023 03/02/2023 760.00 03/22/2022 Book  
        Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/17/2022 Biblios Book Point 950.00 Bill no:6536; Bill dt:2022-03-21   658.827 KELK MBA14311 03/22/2022   760.00 03/22/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 Biblios Book Point 950.00 Bill no:4971; Bill dt:2022/10/18 3 658.827 KELK MBA14484 03/14/2023 02/28/2023 760.00 10/27/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 Biblios Book Point 950.00 Bill no:4971; Bill dt:2022/10/18 4 658.827 KELK MBA14485 03/13/2024 02/24/2024 760.00 10/27/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 Biblios Book Point 950.00 Bill no:4971; Bill dt:2022/10/18 1 658.827 KELK MBA14486 12/22/2022 12/10/2022 760.00 10/27/2022 Book  
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/25/2022 Biblios Book Point 950.00 Bill no:4971; Bill dt:2022-10-18 2 658.827 KELK MBA14487 11/06/2023 11/06/2023 760.00 10/27/2022 Book 12/06/2023
          MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 04/05/2024 Biblios Book Point 1025.00 Bill no:8339; Bill dt:2024-03-04   658.827 KELK MBA14691 04/05/2024   820.00 03/09/2024 Book  

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