Koha online catalog › Details for: Strategic brand management : building, measuring, and managing brand equity /

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Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller...[et.al.].

By: Keller, Kevin Lane

Contributor(s): Swaminathan, Vanitha

| Parameswaran, Ambi M G

| Jacob, Isaac C

Material type: Text

TextPublisher: Noida : Pearson , 2022Edition: 5th edDescription: xxx,642p. ; 25 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9789353946135Subject(s): Designing and implementibng brand marketing programs

| Growing and sustaining brand equity

| Developing brand strategy

DDC classification: 658.827 LOC classification: HD69.B7 | K45 2020

List(s) this item appears in: AIMIT LIB-New Arrival October -2022

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Item type	Current location	Collection	Call number	Status	Date due	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14691
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14484
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14485
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14486
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Checked out	12/06/2023	MBA14487
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14302
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14303
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14304
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14305
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14306
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14307
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14308
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14309
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Available		MBA14310
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf)	Reference Book		MBA14311

Total holds: 0

Includes bibliographical references and index.

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