Marketing research / By David A. Aaker...[et. al.].
By: Aaker, David A
Contributor(s): Kumar, V | Leone, Robert P | Day, George SMaterial type: 
TextLanguage: English Publisher: New Delhi : Wiley Dreamtech Pvt Ltd , 2016Edition: 11th edDescription: xiv, 647p. ; 25.5 cmISBN: 9788126563531Subject(s): Correlation analysis and regression analysis | Decision making perspective on marketing intelligenceDDC classification: 658.83
| Item type | Current location | Collection | Call number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|---|
Book
|
St Aloysius Institute of Management & Information Technology | MBA | 658.83 AAKD (Browse shelf) | Available | MBA12519 |
Total holds: 0
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