Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

By: Keller, Kevin LaneContributor(s): Parameswaran, Ambi M G | Jacob, IsaacMaterial type: TextTextLanguage: English Publisher: New Delhi : Pearson , 2015Edition: 4th edDescription: xxix,586p. ; 25.5 cmISBN: 9789332542204Subject(s): Designing and implementing brand marketing programs | Measuring and interpreting brand performanceDDC classification: 658.827
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