Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.
Material type:
- 9789332542204
- 658.827 4 KELK
Item type | Current library | Collection | Call number | Status | Barcode | |
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KELK (Browse shelf(Opens below)) | Available | MBA12146 | |
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KELK (Browse shelf(Opens below)) | Available | MBA12147 | |
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St Aloysius Institute of Management & Information Technology | MBA | 658.827 KELK (Browse shelf(Opens below)) | Reference Book | MBA12148 |
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