Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

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TextLanguage: English Publication details: New Delhi : Pearson , 2015 .Edition: 4th edDescription: xxix,586p. ; 25.5 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA12146
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Available	MBA12147
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KELK (Browse shelf(Opens below))	Reference Book	MBA12148

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