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Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Pearson , 2015 .Edition: 4th edDescription: xxix,586p. ; 25.5 cmISBN:
  • 9789332542204
Subject(s): DDC classification:
  • 658.827  4 KELK
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