Strategic brand management : building measuring and managing brand equity /

Keller, Kevin Lane.

Strategic brand management : building measuring and managing brand equity / By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. - 4th ed. - New Delhi : Pearson , 2015 . - xxix,586p. ; 25.5 cm.

9789332542204


Designing and implementing brand marketing programs
Measuring and interpreting brand performance

658.827 / KELK