Strategic brand management : (Record no. 209580)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00833nam a2200229Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220528111315.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2015 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332542204 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 4 |
| Item number | KELK |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Keller, Kevin Lane. |
| 9 (RLIN) | 39443 |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic brand management : |
| Remainder of title | building measuring and managing brand equity / |
| Statement of responsibility, etc. | By Kevin Lane Keller, Ambi M. G. Parameswaran and Isaac Jacob. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Pearson , |
| Date of publication, distribution, etc. | 2015 . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxix,586p. ; |
| Dimensions | 25.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Designing and implementing brand marketing programs |
| 9 (RLIN) | 39444 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Measuring and interpreting brand performance |
| 9 (RLIN) | 39445 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Parameswaran, Ambi M G. |
| 9 (RLIN) | 39446 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Jacob, Isaac. |
| 9 (RLIN) | 39447 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 4th |
| Call number prefix | 658.827 KELK |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/09/2016 | 750.00 | Bill no:47; Bill dt:2016-01-27 | 1 | 658.827 KELK | MBA12146 | 07/19/2025 | 10/21/2021 | 600.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/09/2016 | 750.00 | Bill no:47; Bill dt:2016-01-27 | 2 | 658.827 KELK | MBA12147 | 07/19/2025 | 12/17/2022 | 600.00 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | Reference Book | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/09/2016 | 750.00 | Bill no:47; Bill dt:2016-01-27 | 658.827 KELK | MBA12148 | 07/19/2025 | 600.00 | 07/16/2021 | Book |
