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Marketing strategy : a decision-focused approach / By Orville C. Walker and John W. Mullins.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Tata Mc Graw Hill Publishing Company , 2006.Edition: 7th ed. Indian EditionDescription: Xv, 352p. ; 25.5 cmISBN:
  • 9789339205263
Subject(s): DDC classification:
  • 658.802  7 WALO
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