Marketing strategy : (Record no. 209305)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00760nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220215161238.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2006 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339205263 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| Edition number | 7 |
| Item number | WALO |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 9 (RLIN) | 20032 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Remainder of title | a decision-focused approach / |
| Statement of responsibility, etc. | By Orville C. Walker and John W. Mullins. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| Remainder of edition statement | Indian Edition |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Tata Mc Graw Hill Publishing Company , |
| Date of publication, distribution, etc. | 2006. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xv, 352p. ; |
| Dimensions | 25.5 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Differentiation and brand positioning |
| 9 (RLIN) | 20033 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Formulating marketing strategies |
| 9 (RLIN) | 20034 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| 9 (RLIN) | 20035 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 7th |
| Call number prefix | 658.802 WALO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/18/2015 | 675.00 | Bill no:265; Bill dt:2015-09-18 | 658.802 WALO | MBA11871 | 07/21/2025 | 540.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/18/2015 | 675.00 | Bill no:265; Bill dt:2015-09-18 | 658.802 WALO | MBA11872 | 07/21/2025 | 540.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/18/2015 | 675.00 | Bill no:265; Bill dt:2015-09-18 | 658.802 WALO | MBA11873 | 07/21/2025 | 540.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/18/2015 | 675.00 | Bill no:265; Bill dt:2015-09-18 | 658.802 WALO | MBA11874 | 07/21/2025 | 540.00 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/18/2015 | 675.00 | Bill no:265; Bill dt:2015-09-18 | 658.802 WALO | MBA11875 | 07/21/2025 | 540.00 | 07/16/2021 | Book |
