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Marketing strategy : a decision-focused approach /

Walker, Orville C.

Marketing strategy : a decision-focused approach / By Orville C. Walker and John W. Mullins. - 7th ed. Indian Edition - New Delhi : Tata Mc Graw Hill Publishing Company , 2006. - Xv, 352p. ; 25.5 cm.

ISBN: 9789339205263

Subjects--Topical Terms:
Differentiation and brand positioning
Formulating marketing strategies

Dewey Class. No.: 658.802 / WALO

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