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Marketing management: global perspective Indian context / By V S Ramaswamy and S Namakumari.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Macmillan India Ltd , 2002.Edition: 5th edDescription: Xlv, 788p. ; 28 cmISBN:
  • 9781259026416
Subject(s): DDC classification:
  • 658.8  5 RAMV
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