Marketing management: (Record no. 208748)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00738nam a2200217Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220211110332.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2002 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259026416 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Edition number | 5 |
| Item number | RAMV |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Ramaswamy, V S. |
| 9 (RLIN) | 19211 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management: |
| Remainder of title | global perspective Indian context / |
| Statement of responsibility, etc. | By V S Ramaswamy and S Namakumari. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 5th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Macmillan India Ltd , |
| Date of publication, distribution, etc. | 2002. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xlv, 788p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Developing marketing strategy and marketing plans |
| 9 (RLIN) | 19212 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Analysing consumers and selecting markets |
| 9 (RLIN) | 19213 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Namakumari, S. |
| 9 (RLIN) | 19214 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 5th |
| Call number prefix | 658.8 RAMV |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 12/19/2013 | 625.00 | Bilno:JTB/1624;Billdt:2013-11-07 | 2 | 658.8 RAMV | MBA10859 | 07/21/2025 | 12/07/2024 | 468.75 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/21/2014 | 795.00 | Bill no:1983; Bill dt:2014-11-13 | 3 | 658.8 RAMV | MBA11314 | 07/21/2025 | 12/22/2023 | 596.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/21/2014 | 795.00 | Bill no:1983; Bill dt:2014-11-13 | 2 | 658.8 RAMV | MBA11315 | 07/21/2025 | 03/09/2023 | 596.25 | 07/16/2021 | Book | ||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/21/2014 | 795.00 | Bill no:1983; Bill dt:2014-11-13 | 658.8 RAMV | MBA11316 | 07/21/2025 | 596.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/21/2014 | 795.00 | Bill no:1983; Bill dt:2014-11-13 | 658.8 RAMV | MBA11317 | 07/21/2025 | 596.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 11/21/2014 | 795.00 | Bill no:1983; Bill dt:2014-11-13 | 658.8 RAMV | MBA11318 | 07/21/2025 | 596.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 03/11/2015 | 795.00 | Bill no:2219; Bill dt:2015-03-09 | 658.8 RAMV | MBA11600 | 07/21/2025 | 596.25 | 07/16/2021 | Book | ||||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/16/2016 | 795.00 | Bill no:393; Bill dt:2016-02-11 | 658.8 RAMV | MBA12217 | 07/21/2025 | 636.00 | 07/16/2021 | Book |
