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Marketing management: global perspective Indian context /

Ramaswamy, V S.

Marketing management: global perspective Indian context / By V S Ramaswamy and S Namakumari. - 5th ed. - New Delhi : Macmillan India Ltd , 2002. - Xlv, 788p. ; 28 cm.

ISBN: 9781259026416

Subjects--Topical Terms:
Developing marketing strategy and marketing plans
Analysing consumers and selecting markets

Dewey Class. No.: 658.8 / RAMV

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