Better mousetrap: brand invention in a media democracy. Brand invention in a media democracy.

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TextLanguage: English Publication details: New Delhi Kogan Page 2013Edition: 1Description: x,285ISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 PONS (Browse shelf(Opens below))	Available	MBA11061

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