Better mousetrap: brand invention in a media democracy. (Record no. 208495)

MARC details
000 -LEADER
fixed length control field 00446nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2013 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749466213
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827 PONS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Pont, Simon.
245 ## - TITLE STATEMENT
Title Better mousetrap: brand invention in a media democracy.
Remainder of title Brand invention in a media democracy.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Kogan Page
Date of publication, distribution, etc. 2013
300 ## - PHYSICAL DESCRIPTION
Extent x,285
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Brand Management
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 03/06/2014 795.00   658.827 PONS MBA11061 07/21/2025 636.00 07/16/2021 Book