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Better mousetrap: brand invention in a media democracy. Brand invention in a media democracy.

Pont, Simon.

Better mousetrap: brand invention in a media democracy. Brand invention in a media democracy. - 1 - New Delhi Kogan Page 2013 - x,285

ISBN: 9780749466213

Subjects--Topical Terms:
Brand Management

Dewey Class. No.: 658.827 PONS

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