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Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.].

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Cengage Learning , 2012.Edition: 6th edDescription: Xli, 710p. ; 28 cmISBN:
  • 9788131517383
Subject(s): DDC classification:
  • 659.1  6 SEMR
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