Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.].

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TextLanguage: English Publication details: New Delhi : Cengage Learning , 2012.Edition: 6th edDescription: Xli, 710p. ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SEMR (Browse shelf(Opens below))	Available	MBA10672
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SEMR (Browse shelf(Opens below))	Available	MBA10525

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Previous	659.1 ROTK Advertising in contemporary society: perspective toward understanding. Perspective toward understanding.	659.1 SANC Advertising: theory and practice. Theory and practice.	659.1 SEMR Advertising and promotions : an integrated brand approach /	659.1 SEMR Advertising and promotions : an integrated brand approach /	659.1 SHAK Advertising and promotions : an IMC perspective /	659.1 SHAK Advertising and promotions : an IMC perspective /	659.1 SHAK Advertising and promotions : an IMC perspective /	Next

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