Advertising and promotions : (Record no. 207959)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00867nam a2200241Ia 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20220303143256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 210716s2012 xx 000 0 und d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788131517383 |
| 040 ## - CATALOGING SOURCE | |
| Transcribing agency | AIMIT LIBRARY |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Edition number | 6 |
| Item number | SEMR |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Semenik, Richard J. |
| 9 (RLIN) | 22548 |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotions : |
| Remainder of title | an integrated brand approach / |
| Statement of responsibility, etc. | By Richard J. Semenik...[et.al.]. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New Delhi : |
| Name of publisher, distributor, etc. | Cengage Learning , |
| Date of publication, distribution, etc. | 2012. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | Xli, 710p. ; |
| Dimensions | 28 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising and integrated brand promotion in business and society |
| 9 (RLIN) | 22549 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales promotion point of purchase advertising and support media |
| 9 (RLIN) | 22550 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Allen, Chris T. |
| 9 (RLIN) | 22551 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Oguinn, Thomas C. |
| 9 (RLIN) | 22552 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaufmann, Hans Rudiger. |
| 9 (RLIN) | 22553 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Book |
| Edition | 6th |
| Call number prefix | 659.1 SEMR |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Cost, normal purchase price | Inventory number | Total Checkouts | Full call number | Barcode | Date last seen | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 02/21/2013 | 550.00 | Bill no:1230; Bill dt:2013-02-15 | 659.1 SEMR | MBA10525 | 07/21/2025 | 412.50 | 07/16/2021 | Book | |||||
| Dewey Decimal Classification | MBA | St Aloysius Institute of Management & Information Technology | St Aloysius Institute of Management & Information Technology | 09/21/2013 | 550.00 | Bill no:1715; Bill dt:2013-09-06 | 659.1 SEMR | MBA10672 | 07/21/2025 | 412.50 | 07/16/2021 | Book |
