Advertising and promotions : (Record no. 207959)

MARC details
000 -LEADER
fixed length control field 00867nam a2200241Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220303143256.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131517383
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Edition number 6
Item number SEMR
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Semenik, Richard J.
9 (RLIN) 22548
245 ## - TITLE STATEMENT
Title Advertising and promotions :
Remainder of title an integrated brand approach /
Statement of responsibility, etc. By Richard J. Semenik...[et.al.].
250 ## - EDITION STATEMENT
Edition statement 6th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Cengage Learning ,
Date of publication, distribution, etc. 2012.
300 ## - PHYSICAL DESCRIPTION
Extent Xli, 710p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising and integrated brand promotion in business and society
9 (RLIN) 22549
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion point of purchase advertising and support media
9 (RLIN) 22550
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Allen, Chris T.
9 (RLIN) 22551
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Oguinn, Thomas C.
9 (RLIN) 22552
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Kaufmann, Hans Rudiger.
9 (RLIN) 22553
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 6th
Call number prefix 659.1 SEMR
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/21/2013 550.00 Bill no:1230; Bill dt:2013-02-15   659.1 SEMR MBA10525 07/21/2025 412.50 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/21/2013 550.00 Bill no:1715; Bill dt:2013-09-06   659.1 SEMR MBA10672 07/21/2025 412.50 07/16/2021 Book