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Advertising and promotions : an integrated brand approach /

Semenik, Richard J.

Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.]. - 6th ed. - New Delhi : Cengage Learning , 2012. - Xli, 710p. ; 28 cm.

ISBN: 9788131517383

Subjects--Topical Terms:
Advertising and integrated brand promotion in business and society
Sales promotion point of purchase advertising and support media

Dewey Class. No.: 659.1 / SEMR

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