Advertising and promotions : an integrated brand approach /

Semenik, Richard J.

Advertising and promotions : an integrated brand approach / By Richard J. Semenik...[et.al.]. - 6th ed. - New Delhi : Cengage Learning , 2012. - Xli, 710p. ; 28 cm.

9788131517383


Advertising and integrated brand promotion in business and society
Sales promotion point of purchase advertising and support media

659.1 / SEMR