New strategic brand management : advanced insights and strategic thinking / By Jean Noel Kapferer.

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TextLanguage: English Publication details: New Delhi : Kogan Page , 2012 .Edition: 5th edDescription: xviii, 492p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 KAPJ (Browse shelf(Opens below))	Available	MBA10362

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