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New strategic brand management : advanced insights and strategic thinking /

Kapferer, J N.

New strategic brand management : advanced insights and strategic thinking / By Jean Noel Kapferer. - 5th ed. - New Delhi : Kogan Page , 2012 . - xviii, 492p. ; 24 cm.

ISBN: 9780749465155

Subjects--Topical Terms:
Linking the brand portfolio to market segmentation
Financial valuation and accounting for brands

Dewey Class. No.: 658.827 / KAPJ

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