New strategic brand management : (Record no. 207796)

MARC details
000 -LEADER
fixed length control field 00718nam a2200217Ia 4500
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220604090935.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780749465155
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 5
Item number KAPJ
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kapferer, J N.
9 (RLIN) 40388
245 ## - TITLE STATEMENT
Title New strategic brand management :
Remainder of title advanced insights and strategic thinking /
Statement of responsibility, etc. By Jean Noel Kapferer.
250 ## - EDITION STATEMENT
Edition statement 5th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Kogan Page ,
Date of publication, distribution, etc. 2012 .
300 ## - PHYSICAL DESCRIPTION
Extent xviii, 492p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Linking the brand portfolio to market segmentation
9 (RLIN) 40389
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Financial valuation and accounting for brands
9 (RLIN) 40390
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Call number prefix 658.827 KAPJ
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 12/18/2012 595.00 Bill no:913; Bill dt:2012-11-01   658.827 KAPJ MBA10362 07/21/2025 446.25 07/16/2021 Book