Advertising and the mind of the consumer: what works what doesnt and why. What works what doesnt and why.

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TextLanguage: English Publication details: Chennai Allen and Unwin 2010Edition: 1Description: xii,366ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	659.1 SUTM (Browse shelf(Opens below))	Available	MBA10118

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