Advertising and the mind of the consumer: what works what doesnt and why. (Record no. 207552)

MARC details
000 -LEADER
fixed length control field 00460nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2010 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781741755992
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1 SUTM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Sutherland, Max.
245 ## - TITLE STATEMENT
Title Advertising and the mind of the consumer: what works what doesnt and why.
Remainder of title What works what doesnt and why.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Chennai
Name of publisher, distributor, etc. Allen and Unwin
Date of publication, distribution, etc. 2010
300 ## - PHYSICAL DESCRIPTION
Extent xii,366
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Advertising
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 10/11/2012 450.00   659.1 SUTM MBA10118 07/21/2025 337.50 07/16/2021 Book