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Advertising and the mind of the consumer: what works what doesnt and why. What works what doesnt and why.

Sutherland, Max.

Advertising and the mind of the consumer: what works what doesnt and why. What works what doesnt and why. - 1 - Chennai Allen and Unwin 2010 - xii,366

ISBN: 9781741755992

Subjects--Topical Terms:
Advertising

Dewey Class. No.: 659.1 SUTM

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