Brand management : principles and practices / By Kirti Dutta.

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Material type: Text

TextLanguage: English Publication details: New Delhi : Oxford University Press , 2012 .Edition: 1st edDescription: xxiii, 455p. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 DUTK (Browse shelf(Opens below))	Available	MBA10811
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 DUTK (Browse shelf(Opens below))	Available	MBA10812
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 DUTK (Browse shelf(Opens below))	Available	MBA10813
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 DUTK (Browse shelf(Opens below))	Available	MBA10814
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 DUTK (Browse shelf(Opens below))	Available	MBA10815
Book	St Aloysius Institute of Management & Information Technology	MBA	658.827 DUTK (Browse shelf(Opens below))	Available	MBA09994

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Previous	658.827 DALD Brand Warfare; 10 rules for building the killer brand. 10 rules for building the killer brand.	658.827 DASN Brand management: perspectives and practices. Perspectives and practices.	658.827 DASN Brand Communication: contemporary approaches. Contemporary approaches	658.827 DUTK Brand management : principles and practices /	658.827 DUTK Brand management : principles and practices /	658.827 DUTK Brand management : principles and practices /	658.827 DUTK Brand management : principles and practices /	Next

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