Brand management : principles and practices /
Dutta, Kirti.
Brand management : principles and practices / By Kirti Dutta. - 1st ed. - New Delhi : Oxford University Press , 2012 . - xxiii, 455p. ; 24 cm.
9780198069867
Understanding consumers and markets
Understanding and measuring brand equity
658.827 / DUTK
Brand management : principles and practices / By Kirti Dutta. - 1st ed. - New Delhi : Oxford University Press , 2012 . - xxiii, 455p. ; 24 cm.
9780198069867
Understanding consumers and markets
Understanding and measuring brand equity
658.827 / DUTK
