Brand management : (Record no. 207428)

MARC details
000 -LEADER
fixed length control field 00662nam a2200205Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250217161542.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2012 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9780198069867
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.827
Edition number 1
Item number DUTK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Dutta, Kirti.
9 (RLIN) 37161
245 ## - TITLE STATEMENT
Title Brand management :
Remainder of title principles and practices /
Statement of responsibility, etc. By Kirti Dutta.
250 ## - EDITION STATEMENT
Edition statement 1st ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi :
Name of publisher, distributor, etc. Oxford University Press ,
Date of publication, distribution, etc. 2012 .
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 455p. ;
Dimensions 24 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding consumers and markets
9 (RLIN) 37162
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Understanding and measuring brand equity
9 (RLIN) 37163
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 1st
Call number prefix 658.827 DUTK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Inventory number Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 09/25/2012 465.00 Bill no:717; Bill dt:2012-09-21   658.827 DUTK MBA09994 07/21/2025 348.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/08/2013 465.00 Bill no:249; Bill dt:2013-11-06   658.827 DUTK MBA10811 07/21/2025 348.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/08/2013 465.00 Bill no:249; Bill dt:2013-11-06   658.827 DUTK MBA10812 07/21/2025 348.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/08/2013 465.00 Bill no:249; Bill dt:2013-11-06   658.827 DUTK MBA10813 07/21/2025 348.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/08/2013 465.00 Bill no:249; Bill dt:2013-11-06   658.827 DUTK MBA10814 07/21/2025 348.75 07/16/2021 Book
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 11/08/2013 465.00 Bill no:249; Bill dt:2013-11-06   658.827 DUTK MBA10815 07/21/2025 348.75 07/16/2021 Book