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How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Kogan Page , 2011 .Edition: 1st edDescription: xvii, 249p. ; 24.5 cmISBN:
  • 9780749462505
Subject(s): DDC classification:
  • 658.827  1 BERJ
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09213
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09194
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09195
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09196
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09197
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09198
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09199
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09200
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Available MBA09201
Book Book St Aloysius Institute of Management & Information Technology MBA 658.827 BERJ (Browse shelf(Opens below)) Reference Book MBA09202
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