How cool brands stay hot : branding to generation Y /
Bergh, Joeri Van Den.
How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer. - 1st ed. - New Delhi : Kogan Page , 2011 . - xvii, 249p. ; 24.5 cm.
9780749462505
Developing a brand model for the new consumer
Self identification with the brand
658.827 / BERJ
How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer. - 1st ed. - New Delhi : Kogan Page , 2011 . - xvii, 249p. ; 24.5 cm.
9780749462505
Developing a brand model for the new consumer
Self identification with the brand
658.827 / BERJ
