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How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Kogan Page , 2011 .Edition: 1st edDescription: xvii, 249p. ; 24.5 cmISBN:
  • 9780749462505
Subject(s): DDC classification:
  • 658.827  1 BERJ
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