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How cool brands stay hot : branding to generation Y / By Joeri Van Den Bergh and Mattias Behrer.
Material type:
TextLanguage: English Publication details: New Delhi : Kogan Page , 2011 .Edition: 1st edDescription: xvii, 249p. ; 24.5 cmISBN: - 9780749462505
- 658.827 1 BERJ
Total holds: 0
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| 658.827 AAKD Aaker on branding : 20 principles that drive success / | 658.827 ANDT Building brands in Asia : from the inside out / | 658.827 BATW Experiential marketing : case studies in customer experience / | 658.827 BERJ How cool brands stay hot : branding to generation Y / | 658.827 BERJ How cool brands stay hot : branding to generation Y / | 658.827 BERJ How cool brands stay hot : branding to generation Y / | 658.827 BERJ How cool brands stay hot : branding to generation Y / |
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