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Marketing to rural consumers : understanding and tapping the rural market potential / Edited by Sanal Kumar Velayudhan and Guda Sridhar.
Material type:
TextLanguage: English Publication details: New Delhi : Excel Books , 2009.Edition: 1st edDescription: vii,365p. ; PB 24.9 cmISBN: - 9788174467201
- 001.072658 1 VELA
| Item type | Current library | Collection | Call number | Status | Barcode | |
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Book
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St Aloysius Institute of Management & Information Technology | MBA | 001.072658 VELA (Browse shelf(Opens below)) | Available | MBA08459 |
Total holds: 0
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| 001.072658 SATD Corporate finance : concepts and cases / | 001.072658 SATD Corporate finance : concepts and cases / | 001.072658 SINP Creating value : through people / | 001.072658 VELA Marketing to rural consumers : understanding and tapping the rural market potential / | 001.072658 VERS Globalization : Creating a boundaryless HR / | 001.0726583 CHAS Effective psychological contract : implications for HR practices / | 001.0726583 JAWP Perspectives on HR and IT management / |
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