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Marketing to rural consumers : understanding and tapping the rural market potential / Edited by Sanal Kumar Velayudhan and Guda Sridhar.

Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi : Excel Books , 2009.Edition: 1st edDescription: vii,365p. ; PB 24.9 cmISBN:
  • 9788174467201
Subject(s): DDC classification:
  • 001.072658  1 VELA
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 001.072658 VELA (Browse shelf(Opens below)) Available MBA08459
Total holds: 0

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