Marketing to rural consumers : understanding and tapping the rural market potential /

Marketing to rural consumers : understanding and tapping the rural market potential / Edited by Sanal Kumar Velayudhan and Guda Sridhar. - 1st ed. - New Delhi : Excel Books , 2009. - vii,365p. ; PB 24.9 cm

9788174467201


Boundaries of rural market
The rural consumer
Communication and channels in rural markets

001.072658 / VELA