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Integrated advertising promotion and marketing communications / By Kenneth E. Clow and Donald Baack.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: New Delhi PHI Learning Pvt Ltd 2008Edition: 3Description: Xix, 515p. ; 28 cmISBN:
  • 9788120333055
Subject(s): DDC classification:
  • 659.13  3 CLOK
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