Integrated advertising promotion and marketing communications / (Record no. 205064)

MARC details
000 -LEADER
fixed length control field 00755nam a2200217Ia 4500
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20220304153430.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2008 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788120333055
040 ## - CATALOGING SOURCE
Transcribing agency AIMIT LIBRARY
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.13
Edition number 3
Item number CLOK
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Clow, Kenneth E.
9 (RLIN) 22671
245 ## - TITLE STATEMENT
Title Integrated advertising promotion and marketing communications /
Statement of responsibility, etc. By Kenneth E. Clow and Donald Baack.
250 ## - EDITION STATEMENT
Edition statement 3
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. PHI Learning Pvt Ltd
Date of publication, distribution, etc. 2008
300 ## - PHYSICAL DESCRIPTION
Extent Xix, 515p. ;
Dimensions 28 cm.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Personal selling database marketing and customer relationship management
9 (RLIN) 22672
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Corporate image and brand management
9 (RLIN) 22673
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Baack, Donald.
9 (RLIN) 22674
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Book
Edition 3rd
Call number prefix 659.13 CLOK
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type Inventory number
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 07/16/2021 395.00   659.13 CLOK MBA01043 07/21/2025 296.25 07/16/2021 Book  
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 395.00   659.13 CLOK MBA07629 07/21/2025 296.25 07/16/2021 Book Billno:ABK669;Billdt:2010-02-10
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 395.00   659.13 CLOK MBA07630 07/21/2025 296.25 07/16/2021 Book Bill no:ABK 669; Bill dt:2010-02
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 395.00   659.13 CLOK MBA07631 07/21/2025 296.25 07/16/2021 Book Bilno:ABK669;Bildt:2010-02-10
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 395.00   659.13 CLOK MBA07632 07/21/2025 296.25 07/16/2021 Book Bilno:ABK669;Bildt:2010-02-10
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 395.00   659.13 CLOK MBA07633 07/21/2025 296.25 07/16/2021 Book Bilno:ABK669;Bildt:2010-02-10
    Dewey Decimal Classification     MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/20/2010 395.00   659.13 CLOK MBA07634 07/21/2025 296.25 07/16/2021 Book Bilno:ABK669;Bildt:2010-02-10