Integrated advertising promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising promotion and marketing communications / By Kenneth E. Clow and Donald Baack. - 3 - New Delhi PHI Learning Pvt Ltd 2008 - Xix, 515p. ; 28 cm.

9788120333055


Personal selling database marketing and customer relationship management
Corporate image and brand management

659.13 / CLOK