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Integrated advertising promotion and marketing communications /

Clow, Kenneth E.

Integrated advertising promotion and marketing communications / By Kenneth E. Clow and Donald Baack. - 3 - New Delhi PHI Learning Pvt Ltd 2008 - Xix, 515p. ; 28 cm.

ISBN: 9788120333055

Subjects--Topical Terms:
Personal selling database marketing and customer relationship management
Corporate image and brand management

Dewey Class. No.: 659.13 / CLOK

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