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Consumer behaviour and branding: concepts reading and cases. Concepts readings and cases.

By: Material type: TextTextLanguage: English Publication details: New Delhi Pearson Education 2009Edition: 1Description: xv,607ISBN:
  • 9788131722367
Subject(s): DDC classification:
  • 658.8342 KUMS
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Holdings
Item type Current library Collection Call number Status Barcode
Book Book St Aloysius Institute of Management & Information Technology MBA 658.8342 KUMS (Browse shelf(Opens below)) Reference Book MBA07296
Total holds: 0

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