Consumer behaviour and branding: concepts reading and cases. (Record no. 204730)

MARC details
000 -LEADER
fixed length control field 00456nam a2200157Ia 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210716s2009 xx 000 0 und d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9788131722367
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8342 KUMS
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Kumar, S Ramesh.
245 ## - TITLE STATEMENT
Title Consumer behaviour and branding: concepts reading and cases.
Remainder of title Concepts readings and cases.
250 ## - EDITION STATEMENT
Edition statement 1
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. New Delhi
Name of publisher, distributor, etc. Pearson Education
Date of publication, distribution, etc. 2009
300 ## - PHYSICAL DESCRIPTION
Extent xv,607
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Consumer Behavior
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Collection code Home library Current library Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
    Dewey Decimal Classification   Reference Book MBA St Aloysius Institute of Management & Information Technology St Aloysius Institute of Management & Information Technology 02/02/2010 499.00   658.8342 KUMS MBA07296 07/21/2025 374.25 07/16/2021 Book